Anthony Joshua collaborates with Boss

Luxury fashion brand Boss has collaborated with British boxer AnthonyJoshua on an exclusive capsule collection for autumn/winter 2020.

The new Boss x AJBxng collection of ten “easy-wear pieces” has beenco-created by Joshua, and is presented in an elevated shade of midnightwith highlights of gold to combine both the brand’s signature elegance andJoshua’s desire to include “the colour that represents a win.”

T-shirts, sweatshirts, jersey pants, knits, and a hooded jacket make upthe capsule, each featuring a curved interpretation of the iconic Boss logoin gold, either as a signature detail, or in oversized form across thechest or upper back.

The T-shirts and sweatshirts are offered in a relaxed fit, while theknitwear pieces and jersey pants are cut closer to the body to create astreamlined silhouette.

On co-creating his first fashion collection with Boss, Joshua said in astatement: “It’s an honour due to Boss’ legacy in the sport of boxing fromsponsoring Klitschko to Boss being worn in the Rocky films it definitelyfeels like the baton has been passed on to me and I take thatresponsibility seriously.

“Co-creating a collection with Boss is a great feeling as I’ve been afan and customer of the brand for a long time, the Boss x AJBxng collectionfelt like the next natural step in our partnership and I’m proud of what wehave achieved together.”

Boss launches co-created capsule collection with boxer AnthonyJoshua

Each piece of the collection features a woven label featuringmotivational words from the boxer: “One more hour, one more day. Never letsuccess get to your head, or failure to your heart.” Joshua also repeatsthese quotes in a campaign film showing the story behind the collection,shot in London earlier this year.

On describing the collection, Joshua explained: “The collection issimple, clean and classic. I wanted the pieces to be versatile so you wouldfeel just as comfortable wearing it to relax in, as you would on a nightout. It was important to me that it had that multifunctional element.

“The colour palette is also reflective of this, the navy offsets thegold which was included as it represents a win. Each piece is reflective ofmy own style and that was important to me.”

While this collaboration marks the first time Joshua has designed acollection with Boss, the boxer has had a close relationship with theluxury label, as he was the face of Boss Stretch Tailoring campaign in2018.

Joshua added: “I’ve been working with Boss for a few years now as anambassador for their stretch tailoring collections, outside of the gym Iwear the more casual pieces from Boss and so the partnership came aboutreally naturally.

“We discussed bringing together Boss with AJBxng on a collectionreflective of my own style and I’m proud of what we have achieved together.We also agreed on the inclusion of my quotes into the collection as theyare personally representative of my mindset and the selection of materialswas really important.”

The Boss x AJBxng collection is available in-store and online fromSeptember 2.

Images: courtesy of Boss