Barbour continues collaboration with AlexaChung

British heritage brand Barbour has unveiled its second collaborationwith British fashion brand AlexaChung for autumn/winter 2020, which will beavailable to buy later this month.

The second drop takes inspiration from Barbour’s archive dating back to1910 to create an outerwear collection that reimagines the brand’s classicstyles through the AlexaChung lens for “modern city and countryliving”.

The eleven-piece collection, which features two new baseball cap styles,is a “celebration of British craftsmanship and tradition that evokes a loveof the great outdoors,” explains Barbour, and includes outerwear andaccessories.

Commenting on the autumn/winter 2020 collection, Alexa Chung said in astatement: “This is arguably my favourite collection to date as weapproached the design process with more ambition, delving even deeper intothe Barbour archive to explore new silhouettes and make them our own. Thisparticular collection evokes an element of nostalgia fuelled by childhoodmemories of seeing my elders wearing similar shapes in Hampshire.”

The silhouettes Chung states are “more adventurous whilst the palette ispaired down,” with navy featuring heavily alongside earthy tones like thechestnut brown and brick red rust.

“It's an autumnal English postcard of outerwear,” added Chung. “The goalwith every approach is to create pieces that feel versatile enough to wearfor everyday situations, both in the city and countryside, but on thisoccasion, she’s missing home.”

Barbour banks on Alexa Chung for autumn/winter 2020 with secondcollection

The outerwear heavy collection includes numerous reworked jacketsincluding the Barbour Violet Wax that takes inspiration from the BarbourBedale Wax, which was designed by Dame Margaret Barbour in 1980 as anequestrian jacket. The new AlexaChung designed jacket has been designed toadd “contemporary styling to a Barbour icon” and is lined in a choice ofBarbour’s Classic, Ancient or Red Navy Tartan and it is finished in aSylkoil wax cotton, to ensure that the jacket caters perfectly to both townand country living.

Other key pieces in the collection include the Barbour Trudie Wax, areworking of the longer length Barbour Stockman Jacket, which has been cutto the Stockman’s oversized fit and deep waist, originally designed forcomfort whilst out riding, this jacket has been updated with a removablewaist belt for a changeable versatile shape. A storm cape and an adjustableleather buckle collar strap act as shields against bad weather whilst acorduroy collar, two flap pockets and Classic Tartan and NorthumberlandCheck linings complete the garment’s distinctive look.

While the popular Barbour Pip jacket from the first Barbour byAlexaChung collection, has been given an autumn/winter “relaxed andstylish” makeover fashioned using a cotton blend with waterproof breathablequalities. The jacket is available in bright colourways of ‘Sunset Orange’,an orange-hued ‘Monks Robe’ and a muted ‘Navy’.

AlexaChung has also added accessories for autumn/winter with the BarbourCindy Sports Cap, a panelled baseball cap with a curved front and Barbourlabel branding on the bill. Lightweight, this accessory is available inthree colourways:‘Monks Robe’, ‘Sunset Orange’ and a ‘NorthumberlandCheck’.

Paul Wilkinson, global commercial and marketing director, Barbour added:‘We are proud to announce another season with AlexaChung. Alexa’s interestand passion in the Barbour archive has helped create another specialcollection which highlights Barbour’s timeless appeal reimagined byAlexaChung – they’re classic country styles with a subtle fashion twist.”

The Barbour by AlexaChung autumn/winter 2020 range will be availablefrom September 20 at Barbour.com and selected stockists worldwide.

Images: courtesy of Barbour