Burberry debuts new Pocket Bag

2020 still has not stopped luxury fashion brands from entering the ring forwho will have the It Bags of 2020. Burberry is coming in swinging withtheir new Pocket Bag. The British luxury label unveiled the campaign forthe bag today. The campaign stars prominent fashion model Bella Hadid.

The Pocket Bag is a new signature for the house designed by Burberry'screative director Riccardo Tisci. The structured tote takes inspirationfrom an archival Burberry bag. The original silhouette is reinterpreted byadding a front pocket and leather taping. Crafted in Italy, the bag isfinished with contrast topstitching and hand-painted edges. The combinationof leather and canvas references the brand’s equestrian heritage.

In her second campaign for Burberry, Bella is captured in a series ofimages and videos by photography duo Inez and Vinoodh. The campaign wasstyled by Katy England, with beauty done by Burberry Global Beauty DirectorIsamaya Ffrench and hair done by hair stylist Christiaan Houtenbos.

Burberry debuts campaign for the Pocket Bag starring Bella Hadid

"For me, a lot of my creative concepts come from discovering old housecodes and then creating new ones," Tisci said in a statement. "I havealways loved going into the archives and that is where I found theinspiration for this Pocket Bag. For Burberry’s first ever bag campaign, Iknew that I needed to give the Pocket Bag a powerful modern energy and sotogether with Katy, Inez and Vinoodh we developed an exciting campaigninspired by Burberry’s Animal Kingdom. Animals have always been a creativeobsession and signature of mine, and it was so amazing to see Bella Hadidbring this to life as the panther. She has this fierce power and rawfemininity that perfectly embodies the animal spirit."

In addition to their new handbag offerings, Burberry has also recentlylaunched face masks. While getting people to buy luxury ready-to-wear inthis economy will be challenging, face masks as a new essential are a sweetspot for sales. Accessories continue to be one of the most covetedcategories for luxury brands as well, so now was a smart time to launchthis handbag.

photos: courtesy of Burberry