Champion teams up with Craig Green for archive-inspired collection

US sportswear brand Champion has teamed up with British mensweardesigner Craig Green for a new archive-inspired capsule collection.

The collection comprises nine styles and sees Green diving into thearchives of Champion to explore themes of functionality and community.

It is split into two main stories. The first explores collegiategraphics from the Champion archives, using American college uniforms fromthe 60s, 70s, 80s and 90s. The second delves into technical innovationsused by Champion over the past 100 years, such as the ribbed gussets used toenhance movement, comfort and functionality.

“Champion has such an incredible history and archive of collegiateuniforms. For me, the collegiate graphics relate to being part of a teamand belonging to something, and I like how these pieces were originallycreated for this function,” Green said in a statement. “We explored classic Champion construction details and how elementsintended for a purely technical purpose can form the design aesthetic.”

The collection will launch on 3 September in Europe and on 26 Septemberin Japan.

The campaign imagery was shot with Green’s long-term collaborator AmyGwatkin.

Photo credit: Champion x Craig Green