Charles Tyrwhitt named as England Rugby official formalwear partner

British menswear retailer Charles Tyrwhitt has announced a four-yearpartnership with England Rugby to become the team’s official formalwearpartner from September 2020.

As part of the partnership, Charles Tyrwhitt is collaborating withEngland Rugby to tailor an exclusive collection of bespoke formalwear todress the men’s and women’s senior squads, through to the Under 20s/18steams, team management and RFU staff.

Each player from the England senior squad is working with CharlesTyrwhitt tailors to ensure the perfect made-to-measure formalwear outfit.The first fitting took place over video calls due to lockdown restrictions.

Highlights from the custom-made range will include a merino wool suitwith a burgundy lining, which will be paired with a Charles Tyrwhitt iconicwhite twill shirt and an Italian wool silk pocket square emblazoned withthe England Rose.

Charles Tyrwhitt will also create timeless casualwear and giftinglicensed collections featuring the Rose, as well as a limited-editionheritage line to celebrate the RFU’s 150th anniversary in 2021.

The initial collection will be available in selected stores, includingCharles Tyrwhitt’s flagship on London’s iconic Jermyn Street, and onlineat Charlestyrwhitt.com from November.

Simon Massie-Taylor, chief commercial and marketing officer for EnglandRugby said in a statement: “It’s great to share the news that CharlesTyrwhitt will be the official formalwear partner to England Rugby. I haveno doubt that with their commitment to use the very best materials toproduce attire that is built to last, along with their incredible attentionto detail.

“Charles Tyrwhitt will create an enduring and stylish formalwear rangethat is a great fit for our players and fans alike, as well as a perfectrepresentation of our shared values.”

Nick Wheeler, founder of Charles Tyrwhitt added: “We don't seeourselves simply as sponsors but more supporters. There are many rugby fansamong our team and customers, and we have always had a strong connectionwith rugby having dressed many of the best international legends over theyears.

“I can’t wait to see the England Rugby team wearing head-to-toe Tyrwhittand our customers embracing our collections.”

The partnership will also give Charles Tyrwhitt access to exclusivematch-day rights and digital content, which will bring rugby into thelabel’s conversations with their customer and also expand its base amongfans of the sport.

Image: courtesy of Charles Tyrwhitt