Formula 1 to launch eyewear collection

Formula 1 has announced a partnership with specialist eyewear companyFormuleyes to release an exclusive collection of premium glasses,celebrating the sport’s past, present and future as part of its70th-anniversary celebrations.

The first collection will feature three pairs of glasses, allrepresenting a different aspect of what makes Formula 1 so special,explained the company. With the ‘Titanium’ glasses looking at innovation,the ‘Gold’ celebrates the sports 70-year heritage, and the ‘Red’, aiming tocombine sport and fashion.

The highlight of the collection, and the first to launch on September25, will be the ‘Titanium’ glasses as they will be made from completelysustainable material and manufactured using a zero-footprint 3D-printedtitanium technology, making each pair “truly unique and exceptional”.

While the ‘Gold’ launching on October 25 will showcase sustainablequality, with eyewear crafted from handmade cellulose acetate, titanium andcarbon fibre, and completing the collection is the ‘Red’ glasses that havebeen designed to the worn on the street or the track, which will beavailable from November 25.

Senior manager, consumer products licensing at Formula 1, Joan CarreraLopez said in a statement: "We are very excited to launch a range ofproducts in a category that we believe is at the very core of our brand.Eyewear and motor racing have always been connected and we are proud topartner with Formuleyes to deliver a great collection to our fans.”

Formuleyes executive chairman and chief executive, Didier Cotonadded: “Whether on or off the track, Formula 1 has always demanded thehighest and best qualities when it comes to technical, precision,innovation and design. Following the same ethos today, we are honoured tocollaborate with the Formula 1 group.

“Our plan going forward is to introduce new and exciting models everyyear that will give an insight into this unique and fascinating sport.”