H&M launches menswear with Highsnobiety

High street retailer H&M has launched a capsule collection for mencalled ‘Blank Staples’ in collaboration with Highsnobiety.

The collection focuses on what H&M calls the “building blocks of thecontemporary wardrobe” with streetwear essentials for men includinghoodies, sweatshirts, sweatpants and T-shirts.

Blank Staples was conceived and created by the men’s design team at H&Min partnership with Highsnobiety, and has been designed to “elevate thebasics, with subtle but highly considered design aesthetics,” and eachpiece has been finished with its own blank label.

H&M added that this is the first of many collaborations withHighsnobiety, with the first drop of Blank Staples available on hm.com andin around 150 H&M stores worldwide from today, September 3.

Ross Lydon, head of menswear design at H&M, said: “We are excited tobegin this new journey with Blank Staples at H&M. It’s about creatingsomething meaningful, both as core essentials for the way men live todayand as a blank canvas for future collaborations. Highsnobiety are theperfect partners because of their expertise, knowledge and credibilitywithin the streetwear segment.”

David Fischer, founder and chief executive of Highsnobiety, added:“Highsnobiety is thrilled to bring Blank Staples to life with H&M. Thiscarefully considered collection is in tune with how men dress today, withan attitude that’s open to collaborative and creative possibilities.”

The aim of the Blank Staples collection is to add a “new standard foressentials,” explained H&M and will feature pieces in a modern colourpalette of tobacco, off white, brown and black.

Images: courtesy of H&M