H&M promotes U.S. voter registration with a new initiative

H&M has announced that it will offer all of its 17,000 U.S.employees paid time off on November 3 to allow them to cast theirvotes on election day. "H&M USA is committed to raising awarenessaround civic participation and voter rights," the company stated in apress release.

The company's commitment to raising voter awareness does not stopat the internal level. H&M is using its 562 stores nationwide toencourage customers and staff to register to vote. In partnership withpublic awareness campaign I Am A Voter, H&M is posting signs in all ofits stores to tell visitors to text HMVOTES to 26797 to register orcheck their registration status.

On its website, H&M has created a separate landing page to supportthe ACLU's efforts in ensuring everyone understands their rights as avoter and has access to vote by mail in their respective state.

"As a member of the Civic Alliance, we recognize the importance ofbusinesses working together to build a future where everyoneparticipates in shaping our country, and we are excited to offer ourH&M customers and staff an easy way to register to vote, learn moreabout their rights as voters and to provide our teams with thenecessary paid time off to cast their ballots," H&M USA presidentStefan Vos commented.