Happy Socks collaborates with Disney

Happy Socks has unveiled a new collaboration for fall/winter 2020, and forthe first time the brand has collaborated with Disney. The new collectionof socks features one of Disney's most iconic characters, Mickey Mouse.Mickey Mouse has been emblazoned on socks featuring some of Happy Socks'best known patterns with an '80s feel.

The collection features eight pairs of soft combed cotton crew socks andseven pairs of kids' crew socks in organic combed cotton, all available assingles. The crew socks come in three collectible gift sets, the 2-pack,4-pack and 6-pack are all designed as VHS-cassettes as part of thecampaign's '80s theme.

Mickey's silhouette is featured in the Big and Jumbo versions of HappySocks' signature Dot patterns in styles such as Tune In, Focus Mickey,Behind the Seams, Colorful Character, and Face It, Mickey. Belovedcharacters like Minnie Mouse, Donald Duck, and Goofy also make guestappearances in styles for both kids and adults. Highlights includeMinnie-Time, Face It, Minnie, Polka Minnie, and the kids' exclusive SunnyCrew. The Disney x Happy Socks collection is now available in Happy Socksstores and on Happysocks.com.

While many retailers took a hit and collaborations were delayed fromcoronavirus, Happy Socks has been able to keep their business strongthrough Happysocks.com sales and have kept their commitment tocollaborations going including ones this year with Amber Vittoria, andanother with The Phluid Project for Pride Month. Collaborations continue tobe a sweet spot for fashion brands as customers still covet products thatare only available for a limited time.

photo: courtesy of Factory PR