Kenzo launches Kenzo Sport

Kenzo is taking their dive into the athleisure market. The brandhas launched a new athletic wear line for men and women respectfully titledKenzo Sport. Although this is Kenzo's first official sportswear launch, thebrand is no stranger to athletic wear.

Kenzo became one of the most sought after luxury brands after Katy Perrywore one of their logo sweatshirts. This more specific sportswear linefocuses more on technical fabrications that would be appropriate forfitness activities. The new line, designed under the vision of creativedirector Felipe Oliveira Baptista features a new X logo, a strikingdifference from the brand's signature tiger logo.

Kenzo Sport will drop collections seasonally with current piecesincluding logo jersey T-shirts, polyester fleece sweatshirts, cotton blendjacquard monogrammed jumpers and joggers, technical nylon outerwear andjogger sets. The price point for the collection ranges from 125 dollars to880 dollars.

Fashion brands might be working to combat the economic effects of thecoronavirus pandemic, but sportswear and athleisure is still a sweet spot.As customers have less of a need for formal wear, clothes that they canlounge around at home in or comfortably wear to a zoom meeting are still indemand.The global athleisure market is still projected to grow to 257.1billion dollars by 2026 according to Research and Markets.

photo: via kenzo.com