Primark joins world of gaming with launch of ‘Primark Legends’

Primark launches its first mobile gaming app, Primark Legends.

“Primark Legends is a fun, fast-paced, shop assistant simulator whereyou’ll take the role of a new member of the Team in Primark’s first digitalshop and attempt to stay on your feet as a busy day unfolds,” Primarksaid.

The goal of the shop assistant is to help customers find an outfit whilemaking sure shelves are tidied, spills are cleaned up and the shop isstocked with products.

The game is split intothree levels which aim to reflect real lifescenarios in busy Primark stores: beginner, intermediate during a weekdayand challenge during the weekend.

A growing number of fashion companies have entered into the world of gamingin recent years as a way to engage with consumers, from storiedluxury houses like Gucci and Burberry to sportswear giants like Nike andAdidas.

Photo credit: Primark