Timberland and Westfield London create sustainable partnership

Westfield London and Timberland have announced a three-year sustainablepartnership with the launch of an accessible and biodiverse Nature Reserveat the West London shopping destination.

The nature reserve has been designed to feature a range of diversehorticultural areas to help address key local environmental issues andincludes a wildflower meadow, insect hotels, beehive, fruit trees,vegetable beds, and a pond area.

Located behind the Southern Terrace at Westfield London, the naturereserve will showcase different methods for growing fruits and vegetablesto help visitors learn about sustainable food growing, as part ofWestfield’s ongoing commitment to the local area.

Visitors will be made up of students from local specialist schools suchas Jack Tizard School and Queensmill School, who support young people withsevere learning disabilities and autism. Students will be invited toexplore the space and offered the opportunity to learn about the importanceof nature, biodiversity, and horticulture in a safe and accessiblespace.

The activity is in partnership with Timberland, who will also be runningworkshops in collaboration with Urban Planters, who curated the NatureReserve. These will take place on-site throughout the year to encouragevisitors to learn and engage with the great outdoors.

Jacinta Roswell, general manager at Westfield London said in astatement: “We’re excited to partner with a brand like Timberland who has astrong commitment to protecting nature and ensuring a green future. AtWestfield London, we’re always looking to create new experiences and theNature Reserve is a great example of how we can work with brands to createmeaningful activations that align with our ethos and commitments to ourlocal community.”

Andrea Simmen, marketing manager at Timberland added: “We are proud tosponsor The Westfield Nature Reserve. It perfectly aligns with our brandethos of bringing communities together and investing in nature for agreener and brighter future. We couldn’t be happier with the partnershipwhich we believe is the start of something really special.

“The space itself is a great place for local schools to learn about whybeing in nature is so important, not only for the future of our planet, butalso our mental and physical health. This space gives us a platform toeducate the local community on how they can make small changes on agrassroots level which together contribute towards a greener London.”

Images: courtesy of Timberland/Westfield London