Vogue Business introduces paid membership program

From retail to content, membership programs are the way forward.Vogue Business has just announced the launch of its new membershipprogram, which will give its readers new data-driven insights forindustry professionals.

The Vogue Business membership program is formed into three tiers,allowing members benefits that fit their specific interests. The basetier membership costs 220 dollars per year while the second tier upcosts 1,260 dollars.

The publication's base membership option includes unlimitedreporting, premium newsletters on sustainability and technology andmonthly in-person or virtual events with Vogue Business editors. Thenext tier up is called the "Advanced Membership" and includes the samebenefits in addition to bi-monthly market insight reports, insightsfrom the Vogue Business Index, an executive Seminar Series and aseries of CEO and analyst interviews.

The highest tier, or the "Data and Insights Membership" allows thesame features as well as full access to the Vogue Business Index, acustom advisory services and access to summits in the U.S., Europe andAsia. This tier is offered as a bespoke solution, aimed at companiesrather than individuals.

“Our membership model enables us to tailor Vogue Business servicesfor all kinds of fashion industry professionals and brands worldwide,and give our audiences a more immersive experience," the publication'smanaging director, Stephen Morgan, said in a statement. "Havinglistened to our subscribers since launch and building out ourreporting, data and advisory capabilities accordingly, we feelconfident that our audiences will welcome the membership program."