Yusuke Takahashi launches new brand

Yusuke Takahashi, the former artistic director for Issey Miyake, has goneout on his own with a new endeavor. Takahashi's new brand is calledClothing For Contemporary Life (CFCL). The new unisex brand will be debutedin "Volumes."

Rather than presenting seasonal collections, Takahashi will issue garmentsvia e-commerce and continuously update them based on customer feedback.Volume 1 will be made available via the brand's own e-commerce channels inFebruary 2021. In addition, Clothing For Contemporary Life has alreadypicked up 40 retail partners, some of which include Ssense, Isetan, andGaleries Lafayette.

The new collection will include jackets, tops, trousers and dresses madeout of computer-developed knitwear using sustainable recycled polyester andregenerated cotton yarn. The fabric choice alone is representative of a newera in the fashion industry.

“We wanted to be sustainable in what we are selling, but also the way weare selling, which is why we didn’t name the collections after seasons,” aspokesperson for CFCL said to Business of Fashion. “Instead we wanted tomake it Volume 1, because after Volume 1 we want to communicate with theretailers or with the customers to hear what pieces they liked so we canknow whether to keep them for the next collection, or maybe [update themby] changing the colour.”